Andrew Jobe - Reflective Evalutation

1. Our music video fits the conventions of a stereotypical Indie/Alternative music video, which was something which we felt was very important. Even though we based a lot of our music video around narrative we included a large amount of performance because that is what Indie/Alternative bands are known for. Music video’s are used to publicise the band and showing a lot of the band playing will help the audience remember them. We ensured that there were close ups of all band members, and a lot of the singer singing as that’s used heavily in performance videos. We also included the whole band playing together to signify the “group” as a whole, like both of the other videos.  The camera movements and tracking shots of the band also add a different element to our music video, which bands use to keep the audience's interest. We followed the Indie genre by all wearing stereotypical Indie clothing, we all had clothes that went together and it made us seem together as a band. Both videos above, from ours and the Futureheads have similar "quirky" elements, and performance. There's is a lot less serious, but have quirky elements such as the stop motion section.

The Wombats video is a bit slower than ours, and has slower cuts, but our video is similar to theirs in the fact that it moves between performance and a narrative. Our cuts needed to be quicker because of the pace of our song, and to fit the conventions of a music video.

2.  We kept a clear house style throughout all of our media products and that was the idea of a “double life”. The background of the website with the mugshots all linked together with the digipack and parts of the music video. This is something which we’d planned to do to maintain a clear image and theme. We have the QR code on our CD cover which allows you to get a code which you can trade in for a free video on our website, this allows both the CD cover and the website to be interlinked. They all target the same kind of audience and all are suitable for the Indie market, they’re a bit quirky and different and the mugshot theme will flow throughout and it will be something that the audience will remember. The inside of our digipack and the video have images which feature in both, the picture of Alex in his normal life and then his alternative life are something which are noticeable in both media pieces. On the website we have links where you can buy either the song or the music video which allows fans to purchase online, and it links all of our media products together, and with social media, which is important in this current day and age. The CD cover and website can be seen below. We tried to keep a dark tone throughout all of our media texts.

For our blog post which has nine images that we thought we key parts of the music video, which show a clear house style throughout Click Here

3.We gathered audience feedback by showing our completed music video to the rest of our class. The main issues raised were that the “robbery scene” could have been filmed at night, this is something which we originally wanted to do but felt that it wouldn’t have been as clear to film. We then tried to change the light on iMovie but it just didn’t look right, so we felt that it’d be better to leave it how it was. Five people said that performance looked professional, but one person said it didn’t look professional. As none of the band could actually play, we pieced it together to make it look believable, and we felt we did so. Everyone said that the video held their attention throughout, and said that it looked like a proper music video. A few of the comments highlighted how they enjoyed the fast performance cuts. Most of the feedback was positive, but if we were to film again we might have filmed the final section, the “robbery scene” at night time, to make it feel more menacing. I agreed with a lot of the performance feedback, but some comments such as “try not to use group members in your video” didn’t seem like they were a problem.

A wordle of our feedback

For a link to our feedback sheets Click Here