This is a music video called "Beginning Of The Twist" by The Futureheads. I chose this as an example because it's the most famous song from the band which we're doing, The Futureheads. In terms of costume they've changed their outfit in order to keep the viewer interested. They kept the same type of Indie clothing, but changed the outfit. They have a very confident posture in front of the camera and the move around, instead of just standing still, which makes it a lot more interesting.
They also use a lot of gesture, and they exaggerate their instrument playing to add excitement to the video. They also pull a lot of facial expressions to show that they "feel" the music and mean everything you're saying. That also helps you get engrossed in the music video and makes you want to continue watching it.
The space us in the video is also interesting. The band very rarely move backwards or forwards but the camera is moved to create the feeling that they're moving. The change in distance makes the video more interesting and keeps the audience interested.
The change in tone shows that the band mean everything they're saying. If everything was in the same tone it'd be too boring and it'd seem all rehearsed without feeling.
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