Based on CD and Digipack research, how do we want ours to look?

Based on your research - Identify what you would like your digipack to look like. Explain your intended idea in terms of the following:

1. Appropriateness of the idea for your digipack to the genre?

Our digipack will have the song listing on the back as well as the band name and album name on the front, something that is conventional of not only the indie genre, but all CD covers. Our CD and digipack is likely to have dark or black and white images and light text or vise versa. From the research I conducted, I found that black and white pictures, as well as largely dark colours and themes are typical of the indie genre and appropriate for the artwork and digipack.

2. Your intended mise-en-scene and its desired meaning/effect.

Our idea for our digipack, which I have designed and uploaded here, aims to connect the music video to the album artwork and it's digipack. While on location filming our video, we will take a stills camera with us and take our desired artwork photographs while we are there. By connecting the two, when someone sees the video, the artwork should instantly remind them of it, and vise versa. Our artwork will feature a mug shot style photograph from when the robber is arrested in our video. This will convey a dark image which will link to the songs title; "Sun Goes Down". It will also show that we are not intending to make a comedic video, this is a serious song and we intend to create a serious narrative that will run throughout, including the artwork and digipack.

3. Your intended layout and font and its effect.

Our font will aim to recreate the font seen on the boards that criminals hold up when they have been arrested and have their mug shots taken. That will make it realistic and seem more authentic, which in turn will emphasise the serious nature of the song, the video, its narrative and its artwork.

4. Your intended image and style - how will it sell the artist/band?

The Futureheads have often had querky and more playful videos, such as the ones we have previously analysed on this blog. However, due to the seriousness of the song and the narrative, we will have to move away from this light heartedness and its conventions when we sell the band. Our intention is to make the video memorable, so if the artwork and video are connected and you recognise one by seeing the other, it will sell the band as memorable videos, are popular videos. I noticed this is both my textual analysis work and my summer homework where I evaluated the videos of My Chemical Romance.